Kanu Nwankwo becomes Startimes New Ambassador in Nigeria

Africa's leading Digital TV entertainment platform, StarTimes has
announced the appointment of world football icon and superstar, Kanu
Nwankwo (OON) as its new brand ambassador in Africa.

With the official announcement of a 3-year partnership deal signed
today in Lagos, Kanu becomes the new face of StarTimes PayTV across 12
African markets where it presently operates, including Nigeria,
Tanzania, Mozambique, South Africa, Kenya, DRC, Uganda and others.



The ex-international will feature in StarTimes brand commercials, make
special guest appearances at major StarTimes events and assist in
promoting the StarTimes brand across Africa amongst other activities
ahead of the digital TV switch over.

Kanu would also be supported by another ex-international, Mr. Jonathan
Akpoborie who was also appointed as sports programs strategist and
celebrity guest analyst on live shows. Akpoborie will feature as
technical sports analyst on various StarTimes live sports broadcast
shows dishing out insightful analysis and commentaries. Jonathan
Akpoborie is a former Nigerian football player who spent the majority
of his playing career in Germany.

Explaining the rationale for the choice of Kanu at the signing and
unveiling ceremony in Lagos, Chief Executive Officer of StarTimes
Nigeria, Mr. Jack Liu said StarTimes sought an individual that has a
strong acceptance by wide audience across Africa.

"Given Kanu's successes in international football, his popularity is
not limited to Nigeria alone but cuts across most countries in Africa.
Kanu is an inspiration to everyone as his success represents a true
Africa story; rising to success against all odds. He is a star the man
next door can relate to" he said.

Jack remarked 'With digital TV switch over in view, StarTimes is
making investment, harnessing resources and rallying stakeholders
towards guiding Nigerians and Africans seamlessly into the new
television era and connecting them with others across the globe. We
strive to connect more with, inspire and excite our subscribers across
Africa towards digital television.'

An elated Kanu thanked StarTimes for considering him worthy of being
the company's ambassador.
"I am very happy to support and promote the StarTimes brand as its
brand ambassador in Africa. My goal is to see Africa fully migrated to
digital television broadcasting by June 17, 2017 and I am glad to
partner StarTimes in achieving this."

"Apart from being an ex-captain of the Super Eagles, Kanu is the most
highly-decorated African footballer, having won a UEFA Champions
League medal, a UEFA Cup medal, three FA Cup Winners Medals and two
African Player of the Year awards amongst others. He is the only
English Premier League player to have won the UEFA Champions League,
UEFA Cup, Premier League, FA Cup and Olympic Gold Medal, Jack
enthused. "

Kanu will also engage football enthusiasts with insightful live
commentaries as a celebrity analyst for the Bundesliga and Serie A
football games across Africa currently on the StarTimes platform with
exclusive broadcast rights.

StarTimes currently holds the exclusive broadcast rights across
Africa for Bundesliga, Serie A and Ligue 1. It currently broadcasts
exclusively the FIFA U-17 World Cup in Chile showing from October 18
through November 8.

Source: Linda ikeji's blog

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